Unlock More Income with CollecTin More and Gift Aid

For charities, every donation matters and as you are probably aware, eligible donations can be increased by 25% at no extra cost to the donor through Gift Aid.

With digital fundraising solutions such as our CollecTin More, collecting Gift Aid has become easier than ever, helping charities maximise income while still offering a smooth donor experience.

What is Gift Aid?

Here is a recap on Gift Aid. Gift Aid is a UK government scheme that allows charities and Community Amateur Sports Clubs (CASCs) to claim an additional 25p for every £1 donated by eligible UK taxpayers.

That means a £10 donation becomes £12.50, without costing the donor anything extra.

To qualify for Gift Aid, donors must:

• Be UK taxpayers.

• Have paid at least as much Income Tax and/or Capital Gains Tax during the tax year as the amount of Gift Aid claimed on their donations.

• Complete a Gift Aid declaration authorising the charity to claim.

• Not have received a service, rights or goods in return for their donation (ie an raffle ticket, auction, entrance fee etc)

Why Digital Donations Unlock More Value

Traditional cash collections have always had limitations. When coins are placed in a collection bucket, charities have no opportunity to capture Gift Aid declarations or maintain contact with supporters.

Digital giving changes this.

One of the major advantages of digital is that a donor journey can be designed to take advantage of valuable features such as Gift Aid declarations, marketing communications opt-ins and donor data capture, enabling charities to integrate donor information into their CRM systems and build lasting relationships with supporters rather than not knowing who they are. 

Contactless giving also tends to deliver higher than average donation values compared to traditional cash collections, helping charities maximise their fundraising income.

By moving from cash to digital fundraising, charities can not only increase donation values but also build longer-term relationships with supporters.

Gift Aid Made Easy with CollecTin More

CollecTin More combines contactless donation technology with the powerful Give A Little fundraising platform to make Gift Aid collection simple and efficient.

Gift Aid can be enabled on campaigns and monthly giving, allowing charities to benefit from a potential 25% uplift in donation revenue. The platform maintains auditable records and provides exportable claim data to support HMRC submissions.

The donor experience has also been carefully designed to be as pain-free and smooth as possible.

Supporters can choose to complete their Gift Aid declaration immediately, or in some circumstances opt to receive an email allowing them to complete the declaration later at their convenience. This can be especially valuable in busy environments where queues may otherwise discourage Gift Aid completion.

Donors can also choose whether their declaration applies to:

• This donation only

• Donations made in the previous four years (where eligible)

• Future donations

If a donor opts to cover future donations, then Give A Little will remember their information for next time and the donor retains the ability to amend or cancel their declaration at a later date if they want to.

Learn how Southmead Hospital Trust created separate campaigns for their stalls and collections, some with Gift Aid enabled and some not, depending on the activity. That flexibility allowed them to quickly switch between the right setups as needed.

Understanding the Gift Aid Small Donations Scheme (GASDS)

Not every donation requires a Gift Aid declaration.

The Gift Aid Small Donations Scheme (GASDS) allows eligible charities and CASCs to claim a Gift Aid-style top-up on certain small donations even when no declaration has been collected.

Subject to HMRC rules, charities may claim a 25% on £8000 worth of cash and digital donations under £30. So that is £2,000 of Gift Aid that can be reclaimed across the year. 

This can be particularly valuable in queues or high traffic areas where you want your supporters to donate quickly without completing a declaration.

Eligibility rules apply, including a history of successful Gift Aid claims and compliance with HMRC requirements.

CollecTin More and Give A Little help simplify this process by maintaining records of eligible contactless donations, enabling administrators to export the information required when preparing GASDS claims.

For more information on the Give A Little software and how to enable Gift Aid donations watch our video walkthrough. 

Turning Every Donation Into More

For charities facing increasing demand and rising costs, maximising every donation has never been more important.

By combining contactless fundraising, Gift Aid capture, GASDS reporting and supporter engagement tools in a single platform, CollecTin More helps charities unlock additional revenue that might otherwise be left unclaimed.

When every pound counts, adding 25% through Gift Aid can make a significant difference to the causes that matter most. Visit our Shop to learn more about the CollecTin More.